A new chapter: Cadillac to revive Book car subscription program later this year

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Cadillac shut down its Book car subscription service last year, but the program won't be dead too much longer. Cadillac Chief Marketing Officer Deborah Wahl told Automotive News that a revived and modified Book by Cadillac 2.0 will launch by the beginning of the second quarter of 2019. The service was controversial from the start in that the...

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