RSS_Auto_Poster
Well-known member
Written by Eric Rood
Who would you trust around Chicago to sell you a Pontiac Firebird in 1979? Might it be the disco-fashion mavens from the North Shore? Or perhaps the heshers from Cicero who spend their non-metal time ripping donuts and bong hits in equal measure? Personally, I"d probably lean toward the latter, but Chicago"s Pontiac dealers in 1979 leaned toward a Chicago firefighter to shill for the late second-generation F-Body.You see, FIREfighter and FIREbird both start with the same word. Ironically, FIRE is also a word associated with the destruction of most of the city in the late 19th century. That seems like a mixed message if I"ve ever heard one. One supposes that a century after the Great Fire of Chicago, nobody was left alive to be outraged. Ah, pre-internet times.Anyway, the Firebird in choice comes in a nice double red. While it"s not the Bandit Trans Am, the Firebird still carried plenty of street-machine gravitas. Of course, you"ll notice no mention of engines or horsepower in the commercial. Given this comes in the depths of the Malaise Era, even a top-optioned Olds 403 struggled to generate 200 ponies at the flywheel.
Date written: June 13, 2017
More of this article on the LS1 Tech website
ID: 8125
Who would you trust around Chicago to sell you a Pontiac Firebird in 1979? Might it be the disco-fashion mavens from the North Shore? Or perhaps the heshers from Cicero who spend their non-metal time ripping donuts and bong hits in equal measure? Personally, I"d probably lean toward the latter, but Chicago"s Pontiac dealers in 1979 leaned toward a Chicago firefighter to shill for the late second-generation F-Body.You see, FIREfighter and FIREbird both start with the same word. Ironically, FIRE is also a word associated with the destruction of most of the city in the late 19th century. That seems like a mixed message if I"ve ever heard one. One supposes that a century after the Great Fire of Chicago, nobody was left alive to be outraged. Ah, pre-internet times.Anyway, the Firebird in choice comes in a nice double red. While it"s not the Bandit Trans Am, the Firebird still carried plenty of street-machine gravitas. Of course, you"ll notice no mention of engines or horsepower in the commercial. Given this comes in the depths of the Malaise Era, even a top-optioned Olds 403 struggled to generate 200 ponies at the flywheel.
Date written: June 13, 2017
More of this article on the LS1 Tech website
ID: 8125
