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Aston Martin and Mercedes have signed a new technology agreement that could see Mercedes parent company Daimler acquire up to 20 per cent of the British brand, in a move that will see Aston gain access to the German company’s latest technologies.
According to Aston Martin executive chairman Lawrence Stroll, the new agreement means Aston will gain access to Mercedes developed platforms for plug-in hybrid and fully-electric vehicles - the latter currently a huge segment of Mercedes’ research and development costs, with several new vehicle platforms supporting EQ badged electric cars on the way.
The deal means that access to the Mercedes developed technologies will be traded in exchange for further shares in Aston Martin. It means Mercedes could own up to 20 per cent of Aston Martin in the years to come.
According to Aston, the deal will allow the company to reduce “the costs and risks of developing” their own next-generation all-electric and hybrid platforms, meaning it can “focus its investments in other areas and expand its product portfolio.”
Expansion of the Aston brand, possibly into new segments with Mercedes platformed vehicles, means that the company is now targeting volumes of 10,000 cars sold a year by the 2024/25 financial year. So far in 2020, Aston Martin has delivered 2,752 cars - 39 per cent down on 2019 - while operating loss for the year so far stands at £229m. The company aims to have net income of £500m with interest, taxes, depreciation, and amortisation added back by the mid part of the decade.
According to the brand’s latest financial statement, the company has a plan to refresh the entire front-engined sports car line-up, expand its SUV offering with another model to sit alongside the new DBX, and is still planning to launch a mid-engine range of cars.
Stroll added: “This is a transformational moment for Aston Martin. It is the result of six months of enormous effort to position the Company for success to capture the huge and exciting opportunity ahead of us.
“In those six months, since I became Executive Chairman, we have made significant progress. We have appointed a world-class leadership team with deep experience of this industry. We have aggressively and successfully de-stocked the dealer network to rebalance supply to demand. We have strengthened the financial resilience of the business and have taken decisive action on costs.
“We have also very successfully launched the DBX. I am extremely pleased with the progress to date and that we are ahead of plan on timing, despite operating in these most challenging of times.
“Today, we take another major step forward as our long-term partnership with Mercedes-Benz AG moves to another level with them becoming one of the Company’s largest shareholders.”
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According to Aston Martin executive chairman Lawrence Stroll, the new agreement means Aston will gain access to Mercedes developed platforms for plug-in hybrid and fully-electric vehicles - the latter currently a huge segment of Mercedes’ research and development costs, with several new vehicle platforms supporting EQ badged electric cars on the way.
The deal means that access to the Mercedes developed technologies will be traded in exchange for further shares in Aston Martin. It means Mercedes could own up to 20 per cent of Aston Martin in the years to come.
According to Aston, the deal will allow the company to reduce “the costs and risks of developing” their own next-generation all-electric and hybrid platforms, meaning it can “focus its investments in other areas and expand its product portfolio.”
Expansion of the Aston brand, possibly into new segments with Mercedes platformed vehicles, means that the company is now targeting volumes of 10,000 cars sold a year by the 2024/25 financial year. So far in 2020, Aston Martin has delivered 2,752 cars - 39 per cent down on 2019 - while operating loss for the year so far stands at £229m. The company aims to have net income of £500m with interest, taxes, depreciation, and amortisation added back by the mid part of the decade.
According to the brand’s latest financial statement, the company has a plan to refresh the entire front-engined sports car line-up, expand its SUV offering with another model to sit alongside the new DBX, and is still planning to launch a mid-engine range of cars.
Stroll added: “This is a transformational moment for Aston Martin. It is the result of six months of enormous effort to position the Company for success to capture the huge and exciting opportunity ahead of us.
“In those six months, since I became Executive Chairman, we have made significant progress. We have appointed a world-class leadership team with deep experience of this industry. We have aggressively and successfully de-stocked the dealer network to rebalance supply to demand. We have strengthened the financial resilience of the business and have taken decisive action on costs.
“We have also very successfully launched the DBX. I am extremely pleased with the progress to date and that we are ahead of plan on timing, despite operating in these most challenging of times.
“Today, we take another major step forward as our long-term partnership with Mercedes-Benz AG moves to another level with them becoming one of the Company’s largest shareholders.”
Do you think the Mercedes agreement is a good think for Aston Martin? Let us know your thoughts below...
Continue reading...