Ford is launching its own esports racing team

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Written by Greg Potts
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Fordzilla. That"s the name Ford itself has gone with for its latest project an esports racing team designed to compete on the world stage. Yep, Fordzilla. We won"t bore you with lengthy definitions of esports or its history you"ve got as far as connecting to the internet, so we"ll safely assume you"re living in the current century. If you are, you"ll also know how big a business esports is these days. Gaming analytics company Newzoo says that in 2019 the esports market will be worth $1.1bn. That"s a lot. It also says that the audience will reach 453.8 million people this year. That"s more than the populations of the UK and USA combined.

Date written: 20 Aug 2019

More of this article on the Top gear website

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