• Dodge Going Strong in 'Fast and Furious' Movie Series

    Dodge Going Strong in 'Fast and Furious' Movie Series

    Dodge arecontinuing their partnership with the high-octane “Fast and Furious” moviefranchise with the upcoming ‘Furious7’. Dodge’s new marketing ploy will feature TV spots, music videosand a special website providing movie images and details about multiple variantsof the Challenger and Charger, including the SRT Hellcat.

    Dodgeintroduced a promotional spot for the film in North America on Monday titled“Flash to the Future.” The commercial shows a customer inside a Dodgedealership getting caught up in a high-speed fantasy that previews a scene inthe movie. Dodge’s American sales slipped 3.7 percent last year and dropped by 8.5percent this year through February.

    A new twist for Dodge this yearis their alliance with record company Atlantic Records, who are releasing the Furious 7’s soundtrack on March 17th2015. In this exclusive deal, current and throwback Dodge models will be shownoff in the soundtrack’s music videos.
    “Fast Dodge cars, adrenaline-filled action and heart-poundingmusic have fuelled the Fast & Furious movie franchise,” said OlivierFrancois, Fiat Chrysler’s chief marketing officer.
    The Dodgeline-up will be well-represented in Furious 7, which airs in cinemasApril 3rd 2015.
    A cherry red 2015 Charger, a “sublime” green and blackChallenger R/T, and an armoured 2015 Jeep Wrangler Unlimited will “playprominent roles” in the film, Dodge says.

    Comments 4 Comments
    1. an88fiero's Avatar
      an88fiero -
      Looks a good movie - going to be hard to watch it though
    1. sarah's Avatar
      sarah -
      It really will be
    1. AmericanThunder's Avatar
      AmericanThunder -
      Dodge has made some cars that are instantly recognisable on the silver screen!
    1. TransAmDan's Avatar
      TransAmDan -
      Looking forward to parking outside the cinema to watch the first showing of this on the 3rd April. Chichester Cinema wants some cars 3rd & 4th April